Elevator Speech VS "the Unhook"

Elevator speech is a good tool to have and use. But I find the “unhook” to be far more powerful. Several weeks ago a fellow networker told me about how he used his professional and highly polished elevator speech, expecting the usual stellar response. The next person in line simply stood and said, “I survived a suicide attempt”. He “unhooked” the entire audiance and plugged them into “himself”. Nobody remembered anything anybody else said that day. He was mobbed at the end of the session and quickly filled his appointment book. Harness the power of the “unhook” (before everybody else does), and you really have something. For more information look up Yeager Smith on LinkedIn. Over 30 years of sales, I have never sold anything in an elevator. Greg Allen – Active Technologies