Yahoo to launch Do Not Track tool worldwide

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Yahoo says it will implement a Do Not Track mechanism across all of its Web properties worldwide, starting this summer.

Internet giant Yahoo announced today that it will begin to roll out a Do Not Track tool across all of its platforms worldwide. Yahoo’s implementation of Do Not Track (DNT) will go live by early summer, the company said. The move comes just days  after the U.S. Federal Trade Commission released its extensive list of recommended ways online companies can better protect the privacy of Web users, which included further endorsement of Do Not Track technology.

“Yahoo!’s DNT header solution has been in development since last year and is in accordance with the Digital Advertising Alliance’s (DAA) principles,” the company writes in a statement released today. “This site-wide DNT mechanism (to include Yahoo! owned Right Media and interclick) will provide a simple step for consumers to express their ad targeting preferences to Yahoo!.”

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