$200 Kindle Fire Burning Up the Android Tablet Competition

The Kindle Fire, Amazon's hot rod e-reader, had an astounding 54 percent of the Android tablet market just four months after its release. No one else was even close, according to a report by comScore, a digital market research firm.

A ConsumerAffairs analysis of about 940,000 consumer comments on Facebook, Twitter and other social media finds a similarly meteoric rise in net sentiment, with a positive rating of 72 percent last month.

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What does the Kindle Fire do?

Movies, apps, games, music, reading and more, plus Amazon's revolutionary, cloud-accelerated web browser
  • Over 20 million movies, TV shows, songs, magazines, and books
  • Thousands of popular apps and games, including Netflix, Hulu Plus, Pandora, and more
  • Ultra-fast web browsing - Amazon Silk
  • Free cloud storage for all your Amazon content
  • Vibrant color touchscreen with extra-wide viewing angle - same as an iPad
  • Fast, powerful dual-core processor
  • Favorite children's books, graphic novels, and magazines in rich color
  • Amazon Prime Members enjoy unlimited, instant streaming on thousands of popular movies and TV shows. Learn More
  • Amazon Prime Members choose from over a hundred thousand books to borrow for free. Learn More

(Reuters) - Amazon.com Inc's stellar quarterly results are helping convince skeptics on Wall Street that a bout of intense spending is beginning to pay off for an Internet retailer trying to transform itself into a technology company.

Shares in Amazon leapt 15 percent on Friday after it reported first-quarter earnings and margins well above investors' most bullish expectations, tacking on some $10 billion in market value and marking its biggest single-day gain since October of 2009.

CEO Jeff Bezos has tried to convince investors to stick with the company for the long term as it flirted with losses in recent quarters. He is trying to transform Amazon from an online version of a big-box retailer like Wal-Mart into a provider of technology services.

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