Yelp Business Bully Or Consumer Friend

Businesses claim Yelp badgers them into buying advertising. However, over the years, the business review website has been quite the useful guide to draw consumers closer to good restaurants and away from bad ones. Currently, there are over 50 million Yelp readers who count on the website to provide honest, fair and insightful reviews, and for the most part Yelp has achieved just that.

But many business owners have claimed their positive reviews have been removed from the site, simply because they chose not to advertise with Yelp. Some have even accused the review site of using its employees to write phony bad reviews, as a way to bully business owners into placing ads on its site.

How does this affect the consumer?

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