San Francisco: Apple Inc (AAPL.O) is hosting a media event next Wednesday, where it is expected to unveil a faster, better-equipped version of its popular iPad tablet to thwart increasing competition from deep-pocketed rivals such as Amazon.com Inc (AMZN.O).

The invitation-only event will be held at 1 p.m. EST (1800 GMT) on March 7 at the Yerba Buena Center for the Arts in San Francisco, where the company also introduced the last two generations of iPads.

Apple, which sent the invitation to reporters by email on Tuesday, did not divulge details of the event beyond saying: "We have something you really have to see. And touch."

The invitation featured a partial picture of the touchscreen of a device resembling an iPad.
 

Apple launches are some of the hottest events on the tech calendar, scrutinized by fans, investors, the media and industry insiders alike.

The iPad has dominated the nascent tablet computer market, but Amazon's Kindle Fire, which sells at half the cost, has chipped away at the lower end of the market.

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