Marketing and advertising is critical to your success. You could have the best products and service EVER, but if nobody knows about them, you will be bankrupt and drowning in debt. If nobody knows about you, nobody will give you their money. You don't exist! You're gone!
Inbound Marketing is, by far, the easiest and most cost-effective way to get the word out about your company!
Inbound marketing is marketing activities that directly brings visitors in to your website, rather than hiring marketers that charge "up-front" to provide you with lists of names that may or may not be current or relevant. Inbound marketing earns the attention of new customers, makes your company easy to be found, and draws customers to the website by producing compelling content.
To get started, you need to identify your target audience, people that will buy your products and services. Next, you must produce compelling content tailored to your target audience that will bring them in. The fact you’re reading this text right now proves Inbound marketing works. It’s how I’ve made 84% of my sales.
At Active Technologies, we’ve identified our target audience as "small business wanting to be found on the internet". Therefore, we create tons of interesting content that will help our target audience build their business, and in return build our business as well. We can spend thousands of dollars all day long on Google to get to get nameless and faceless masses to see our logo. However by producing helpful insightful and relevant content , it proves that we are truly interested in you and the success of your.
No matter what your goals are for your business, you should be connecting with your target audience daily to keep your company on their minds and hearts. How? The rise of social networks has made this really easy! Using just Facebook, Twitter, and LinkedIN you can instantly connect with plenty of people to get your business off the ground and profitable. But first, you must identify those you are trying to reach, and product valuable, useful content that is going to draw them in.
One blog post a day is 365 new opportunities a year to connect with your audience. Add a couple YouTube videos in there demonstrating your services, you’ll have a loyal following in no-time!