Anyway, Apple’s releasing some new products. Specifically, updated iPads and a new operating system called OS X Mavericks, which will add an extra hour and a half to the battery life of a MacBook Pro, according to Apple’s software engineering chief Craig Federighi.
The Washington Post tech blog reported the upcoming Apple unveilings as part of a larger piece discussing the current market for tablets.
“While Apple continues its reign on top of the tablet world, analysts say the company is beginning to see some of the same competitive pressures it faced in the smartphone market. It once dominated that market, but has recently been unseated by smartphones running the Android operating system.”
Of course, the Post also quoted Apple executives insisting they’re not remotely worried about competitors in the tablet market; as Apple chief executive Tim Cook said, “Our competition is confused … We have a very clear direction and a very ambitious goal. We still believe deeply in this category, and we’re not slowing down in our innovation.”
Which is why we said tech journalists could save a lot of time, if they’d program their work computers so that pressing a single key made the sentence “Apple’s releasing some new products” instantly appear on their screen.