In the ongoing scuffle to be on top of the search engine hill, Microsoft's Bing is trying to compete with Google by making its site more interactive.

"Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago," said the company in a prepared statement. "Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.

If you can't beat them join them, right? Which appears to be Bing's mentality as it's borrowing Google's idea of paying attention to your connections and web browsing patters to further personalize your search.

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