But that may change, now that Google has brought Italian eyewear maker Luxottica, owner of the Ray-Ban and Oakley sunglass brands, into the mix. Luxottica has agreed to design, develop and distribute new versions of Google's Web-connected eyewear.
“We are thrilled to announce our partnership with Google, and are proud to be once again setting the pace in the eyewear industry, as we have been, with more than 50 years of excellence,” said Andrea Guerra, Chief Executive Officer of Luxottica Group.
It's not just Luxottica that sees Google Glass as a potential savior of the somewhat moribund eyewear business; VSP Global agreed in January to offer prescription lenses and frames for use with Glass.
Give up their contacts?
After all, with the possible exception of sunglasses and designer frames, eyeglasses are not exactly a sexy product, so it's not surprising that the eyewear biz is hoping Glass can brighten things up a bit. Who knows? Techies may even forsake their contacts in favor of a snazzy Google Glass/Ray-Ban look.
"Google has opened up a new potential opportunity of use of glasses," said Guerra, in an interview with the Wall Street Journal.
Google executives have admitted that they have a long way to go in persuading masses of consumers to wear their computer on their face. Technically, Glass is fine but from a fashion standpoint, it has a long way to go.
Luxottica notes in a press release, however, that it "has a 10-year heritage in wearable technology that has evolved from MP3 to HUD devices" whatever they may be.
"We have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications," Guerra said. "Seeing such a future, over the last years, Luxottica invested heavily in building-out our technology platforms and digital solutions to combine with our products excellence.