(Caitlin Miner @ SiteProNews) The world of SEO content writing has once again been brought into line with the introduction by Google of its Panda 4.0. Primarily, Panda is an innovative technique, designed to eradicate short and duplicated content material. For any content writing service it means ensuring their content is not only audience-friendly, but crucially, Panda-friendly.

The first and critical awareness, must be directed at writers avoiding any duplicated content and, instead, concentrating on providing subject matter that is unique and of a high quality. It could mean that the short-cut action of “spinning” articles will be influenced. The originality demanded by Panda 4.0 makes it mandatory to produce interesting and stimulating reading, related to the subject.

This overall service enhancement will benefit the vast online audience, by providing them with original website content writing without intrusive, irrelevant material that could be construed, as misleading. In addition, all pages should have original title tags and Meta descriptions, with the further, recommended enhancement of using images and videos when appropriate.

Google Panda 4.0, which was officially released in May, has the purpose of reducing thin content, which has minimal or no value. This is designed to protect consumers from landing on a page of no value.

Professional SEO writers are aware of the need to produce copy to meet the demands of the search engines, with a composition of at least 300 unique words, if they want to attain high rankings. This is not a rule written in stone, but the purpose of audience connection, as well as SEO, should be kept in mind.

The implications of Panda 4.0 are that Google has different objectives in identifying websites and it will take a content writing service time to determine how it will impact, either positively or in a negative perspective. One important aspect that could make a significant difference is by SEO agencies being employed to audit websites and their content.

Should due care and attention not be given to the new Panda 4.0, then many online marketers, among others, could see their website rankings decline at a rapid rate. This could be regarded as a critical revision in the Google algorithm process and follows the 24 updates that have been implemented since 2011, which saw the launch of Panda on the Internet world.