Organic Search engine optimization (SEO) is the process of crafting or improving a website to increase search engine ranking, resulting in higher volumes of traffic to a web site. The assumption if that the higher a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. So effective SEO improves ranking for specific target audiences.

As a marketing strategy for increasing a site's relevancy, SEO considers how search engine algorithms work and what people search for when they want something. SEO efforts may involve website coding, presentation, and structure, as well as fixing problems that could prevent search engine programs from fully indexing your website. Other more noticeable efforts may include adding unique content to a site.

To be affective, however, one must remember that if people don't see what they want and can easily take appropriate action, they will quickly move on to another site, leaving yours "in the dust" So websites must appeal both to search engine indexes and your web surfing audience. This requires a good Plan, Design, Implementation, Promotion, and Maintenance.

Pay per click (PPC) is paid advertising used on websites, advertising networks, and search engines where advertisers pay when a web surfer actually clicks on an ad to visit the advertiser's website. PPC works like an auction. Web advertisers bid on keywords that they believe their target market would type into the search bar when they are looking for products or services. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays each time a user clicks on the ad.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google, Adsense, and Yahoo! Publisher Network, attempts to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

Minimum PPC start at US $0.01 - US $0.50). However, bidding for popular keywords can cost much much more!

It is strongly recommended that websites utilize Organic SEO whether or not they play PPC for these reasons:

1. SEO appeals to a broad range of search engines whilst PPC is search engine specific.

2. If PPC crosses your bid threshold, SEO will insure a higher ranking in the search engines.

3. If you stop playing PPC, your website may still enjoy a high rank.